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Porter’s Five Forces
Porter’s Five Forces
$25.00
You’ve probably heard of it.
Our take on Michael Porter’s classic framework from 1979 analyzing market threats and profitability. The Five Forces framework includes an Excel-based framework to enter data and discover results based on your competitive landscape, and a detailed guide to walk you through strategic concepts, calculations, and analysis. Understand each force, evaluate the force drivers that put competitive pressure on your business, and ultimately determine how it impacts profitability and competition in your market. Evaluate the threat level determinants of the Five Forces framework to (1) assess the attractiveness of a new market, and (2) understand the factors that influence market attractiveness.
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Segment Attractiveness
Segment Attractiveness
$25.00
Simple, helpful segment priority framework.
Identify segments that offer near and long-term profit potential with Aurore’s Segment Attractiveness framework. The Segment Attractiveness framework includes: a detailed guide to walk you through concepts, calculations, and analysis, and an Excel-based framework to enter your own data and discover results based on your competitive landscape. Use the results to gain competitive advantage, and create a focused internal system. Enter your data into the Segment Attractiveness framework to align strategic thinking, and prioritize segments to pursue.
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Brand Landscape
Brand Landscape
$25.00
Highly Underrated Brand Environment Analyzer
Brand power is more than creating loyal customers. It’s a symbol of organizational alignment and culture, laser focused on a singular mission. The Brand Landscape framework includes an Excel-based framework to enter data and discover results based on your brand attributes along with a detailed guide to walk you through brand strategy concepts, calculations, and analysis. Select and evaluate your data to determine your brand attributes. Then, evaluate your competitors in a brand lens to: (1) visualize your competitors on a single brand map, (2) explore messaging and attributes not currently owned in the market, and (3) discover attributes that influence your company orientation. Use the results to pivot from the most competitive attributes, and determine which attributes will provide the most advantageous opportunities for your company.
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Competitive Positioning
Competitive Positioning
$25.00
The powerhouse of frameworks.
Segmentation. Size and Growth Evaluation. Buying Criteria. Relative Position. All in one framework. The Competitive Positioning framework includes an Excel-based framework to enter data and discover results based on your competitive positioning and strategic orientation, and a detailed guide to walk you through strategic concepts, calculations, and analysis. Select and evaluate your data to determine the most profitable position for your company. Use the results to prioritize the most profitable buying criteria, defend against your company weaknesses, and gain ultimate advantage over the competition.
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SWOT Analysis (IE Matrix)
SWOT Analysis (IE Matrix)
$25.00
Strategic position analysis framework.
Analyze internal and external factors to align strategic thinking, and prioritize factors to pursue and fortify. The SWOT Analysis framework includes an Excel-based framework to enter data and discover results based on your competitive environment along with a detailed guide to walk you through SWOT strategy concepts, calculations, and analysis. Select and evaluate strengths, weaknesses, opportunities, and threats to align your capabilities to the requirements of the competitive environment. Use the results to leverage strengths, identify and mitigate potential threats, attack opportunities, and defend against competitor strengths.
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QSPM
QSPM
$25.00
Quantitative Strategic Positioning Matrix
Select and evaluate strengths, weaknesses, opportunities, and threats to determine the optimal growth, defensive, and retrenchment strategies based on your current position. Select and evaluate internal and external factors to align strategic thinking, and prioritize factors to pursue and fortify. Use the results to leverage strengths, identify and mitigate potential threats, attack opportunities, and defend against competitor strengths.
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Blue Ocean Strategy
Blue Ocean Strategy
$25.00
Differentiate to create a new market.
Eliminate, reduce, raise, and create buyer value factors to develop a unique solution and pivot away from fierce competitive environments. Manipulate buyer value factors to develop a unique solution and pivot away from fierce competitive environments.
