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The Business strategy toolkit

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5

Frameworks

Intermediate

Learning Level

4-6 hours

Time to Complete

Business Strategy

Focus

Overview

Supplement your textbooks with high-quality, interactive learning tools. The Business Strategy Toolkit includes five interactive frameworks: Porter’s Five Forces, SWOT Analysis, QSPM, Blue Ocean, and Competitive Positioning.

Aurore tools put students in the CEO’s seat. These tools enable learners to make strategic decisions as a business leader. Whether the goal is to identify company strengths and weaknesses, or evaluate a strategic position, these tools allow students to practice the theories and methodologies from the textbook.

How it works

Learners begin by analyzing the key factors that buyers’ consider when making purchasing decisions. Then, we’ll guide students to understand how importance to the customer, ability to differentiate, and potential to lower cost  form the foundation for the value-cost relationship. The goal is to identify which buyer values can be manipulated to create a new offering.

Use your current case study to set up the scenario for your students. Then, let them apply what they’ve learned.

recommended Uses

Use this tool as a learning device to practice and apply high level concepts in Marketing, Strategy, Business, and Entrepreneurship courses in undergraduate and graduate programs.

Skills acquired

  • Master the material from the textbooks and case studies by applying their knowledge in a real-world business environment.
  • Practice and demonstrate their understanding of the methodologies outlined in the frameworks and textbooks.
  • Understand the overarching connections between strategic concepts to develop a strong, complete strategy.

Download The Framework

The Frameworks

Market attractiveness is determined by the fierceness of competition and the potential profitability of the market. Analyze and understand the key factors of each force to ultimately decide whether to pursue a new market or remain in your existing market.

4 Activities  |  30-60 minutes to complete

Identify positive and negative factors that influence business decisions. Leverage key advantages, fortify weaknesses, pursue profitable opportunities, and mitigate risks. We’ll prioritize factors to start with based on your capabilities and competitive environment.

4 Activities  |  30-60 minutes to complete

An analytical approach to comparing alternative tactics and strategies. Calculate the overall attractiveness of your potential tactics in relation to your strengths, weaknesses, opportunities, and threats.

Transfer data from SWOT Analysis  |  2 Activities  |  30-90 minutes to complete

In fierce competitive environments, focus on differentiating to get ahead. Target the most important buying criteria, and determine your ability to differentiate and potential to lower cost to build a strategy to pursue uncontested markets. Raise and create profitable criteria, and eliminate criteria that are irrelevant or costly.

4 Activities  |  60-90 minutes to complete

Select, evaluate, and discover the most advantageous opportunities for your company. Using a competitive lens, analyze segments, size and growth,  buying criteria, and relative position to determine the most profitable position for your company.

6 Activities  |  90-120 minutes to complete

What Students are saying

"I really gained a thorough understanding of how a company can prepare and adjust to potential incoming threats according to their strengths and opportunities."
Jorge P
Jorge PStudent
"Using the Aurore tools helped me connect the dots."
Mackenzie H
Mackenzie HStudent
"After using the different tools I have gained an understanding for how companies can relatively compare themselves to other companies in their industry."
Tanner J
Tanner JStudent
"The way the tool determines the suggested plan of action based on user input (IE matrix) was very interesting and useful."
YoungRok S
YoungRok SStudent
"The tools were great for gaining an understanding for what might lead to one strategy versus another."
Kobe G
Kobe GStudent
"I gained new skills pertaining to the analysis performed of each tool for the respective case study. I was able to put different factors together to get an end result that indicates how a company is doing."
Sandra T
Sandra TStudent
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Product Guides

Blue Ocean Strategy:
UBER

Let’s use Uber to walkthrough the Blue Ocean Strategy tool and help us understand how they created a new, differentiated solution in the taxi and passenger transportation market.

What is a blue ocean strategy?

The goal of a blue ocean strategy is to differentiate in a highly competitive environment to create a new market, new buyer values, and new demand.

Essentially, blue ocean strategy uses (1) differentiation or (2) potential to lower cost to create a unique solution in a highly competitive market. That highly competitive market is a red ocean. The new market is a blue ocean.

In this framework, the first three steps help us determine the current competitive landscape, and the final two steps guide us to creating our blue ocean strategy.

Jump to the guide

Browse More tools

Brand Landscape

Discover your brand advantages by analyzing customer attitudes and pinpointing their buying criteria. Target and pursue the most advantageous brand opportunities.

Brand Landscape

4 Activities | 30-60 minutes to complete
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Segment Attractiveness

Segment attractiveness evaluation is common when (1) launching a new product in a new market, (2) entering a new market with an existing product, and (3) looking to evaluate new segments to pursue.

Segment Attractiveness

3 Activities | 15-45 minutes to complete
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